12/17/2023 0 Comments Futura typeface germany![]() ![]() Yet, as Thomas points out, it is mostly through this prolific imitation that Futura firmly established itself as a model for geometric sans serif type. By this time, Futura had landed a spot on type boycott posters distributed in the United States-in the “Nazi-type” column. ![]() Yet, the Nazi Party later abruptly switched to using Roman typefaces, including Futura, claiming that blackletter faces had Jewish origins. In "Entartete Kunst" (Degenerate Art), the Nazi Party’s exhibition to shame modern art, Futura appeared in prominent posters, contrasting starkly with the blackletter faces that were commonly used. With Hitler’s rise, the Bauhaus closed, Renner was arrested (as well as Jan Tschichold and many others), and modern art was generally deemed insulting and impure. Designed by Paul Renner in 1920s Germany, Futura entered the world at a time when “typefaces were on the front lines of culture” and was quickly swept into a maelstrom of political turmoil. Author Douglas Thomas makes clear that, despite its simple lines, the typeface is anything but simple. Never Use Futura traces and deconstructs the layout of the page on which Futura sits: our world. And yet, like the hit documentary Helvetica, this book goes far beyond a myopic view of a typeface’s construction and explores how a typeface has shaped and was shaped by our culture and society. An entire book on one font can seemingly appeal to only one “type”: a true type nerd. Or-dare I write it?- Never Use Helvetica. ![]()
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